Lead Designer & Art Director
Event Branding, Visual Identity, Merch
Heartworks is an annual one night charity art show supporting the Leukemia & Lymphoma Society, a nonprofit dedicated to funding blood cancer research.
The visual identity merges classic artistry with a modern purpose, creating a design system that honors both tradition and innovation.
The wordmark combines high-contrast letterforms with custom detailing to evoke an editorial, timeless feel. Incorporating the LLS blood droplet reinforces the organizations mission in a subtly and meaningful way.
In its latest edition, Heartworks successfully raised
